[
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_PaidSearch",
    "definition_market": "Raw plan input table for the PaidSearch channel.",
    "definition_technical": "Excel structured table object `tblPlan_PaidSearch` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_PaidSearchAdCopy",
    "definition_market": "Raw plan input table for paid-search ad copy fee lines.",
    "definition_technical": "Excel structured table object `tblPlan_PaidSearchAdCopy` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_PaidSocial",
    "definition_market": "Raw plan input table for the PaidSocial channel.",
    "definition_technical": "Excel structured table object `tblPlan_PaidSocial` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_Programmatic",
    "definition_market": "Raw plan input table for the Programmatic channel.",
    "definition_technical": "Excel structured table object `tblPlan_Programmatic` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_Digital",
    "definition_market": "Raw plan input table for the Digital channel.",
    "definition_technical": "Excel structured table object `tblPlan_Digital` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_Email",
    "definition_market": "Raw plan input table for the Email channel.",
    "definition_technical": "Excel structured table object `tblPlan_Email` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_TVCinema",
    "definition_market": "Raw plan input table for the TVCinema channel.",
    "definition_technical": "Excel structured table object `tblPlan_TVCinema` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_Print",
    "definition_market": "Raw plan input table for the Print channel.",
    "definition_technical": "Excel structured table object `tblPlan_Print` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_OOH",
    "definition_market": "Raw plan input table for the OOH channel.",
    "definition_technical": "Excel structured table object `tblPlan_OOH` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Plan",
    "name": "tblPlan_Radio",
    "definition_market": "Raw plan input table for the Radio channel.",
    "definition_technical": "Excel structured table object `tblPlan_Radio` in category `Plan`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_PaidSearch",
    "definition_market": "Audience input table for the PaidSearch channel.",
    "definition_technical": "Excel structured table object `tblAudience_PaidSearch` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_PaidSocial",
    "definition_market": "Audience input table for the PaidSocial channel.",
    "definition_technical": "Excel structured table object `tblAudience_PaidSocial` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_Programmatic",
    "definition_market": "Audience input table for the Programmatic channel.",
    "definition_technical": "Excel structured table object `tblAudience_Programmatic` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_Digital",
    "definition_market": "Audience input table for the Digital channel.",
    "definition_technical": "Excel structured table object `tblAudience_Digital` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_Email",
    "definition_market": "Audience input table for the Email channel.",
    "definition_technical": "Excel structured table object `tblAudience_Email` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_TVCinema",
    "definition_market": "Audience input table for the TVCinema channel.",
    "definition_technical": "Excel structured table object `tblAudience_TVCinema` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_Print",
    "definition_market": "Audience input table for the Print channel.",
    "definition_technical": "Excel structured table object `tblAudience_Print` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_OOH",
    "definition_market": "Audience input table for the OOH channel.",
    "definition_technical": "Excel structured table object `tblAudience_OOH` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Audience",
    "name": "tblAudience_Radio",
    "definition_market": "Audience input table for the Radio channel.",
    "definition_technical": "Excel structured table object `tblAudience_Radio` in category `Audience`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_DataDictionary",
    "definition_market": "Reference dictionary of standardized field meanings and usage guidance.",
    "definition_technical": "Excel structured table object `Lookup_DataDictionary` loaded from the Data Dictionary lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_BrandHierarchy",
    "definition_market": "Reference mapping between brands and planning taxonomy attributes.",
    "definition_technical": "Excel structured table object `Lookup_BrandHierarchy` loaded from the BrandHierarchy lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_BrandTherapeuticArea",
    "definition_market": "Reference mapping between brands and therapeutic area classification values.",
    "definition_technical": "Excel structured table object `Lookup_BrandTherapeuticArea` loaded from the BrandTherapeuticArea lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_BrandIndication",
    "definition_market": "Reference mapping between brands and indication classification values.",
    "definition_technical": "Excel structured table object `Lookup_BrandIndication` loaded from the BrandIndication lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_MediaGroupMapping",
    "definition_market": "Reference mapping from media subtype/type to reporting media groups.",
    "definition_technical": "Excel structured table object `Lookup_MediaGroupMapping` loaded from the MediaGroupMapping lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_FeeTable",
    "definition_market": "Reference rates and fee assumptions, including autonomous-market flags.",
    "definition_technical": "Excel structured table object `Lookup_FeeTable` loaded from the FeeTable lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_FXRates",
    "definition_market": "Reference FX rates by year and currency used for USD/local conversions.",
    "definition_technical": "Excel structured table object `Lookup_FXRates` loaded from the FXRates lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_FXRates_Source",
    "definition_market": "Staging FX-rate source table loaded from the raw external FX workbook before year filtering.",
    "definition_technical": "Excel structured table object `Lookup_FXRates_Source` loaded from the FXRates source query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "Lookup_AWF",
    "definition_market": "Reference AWF extract used for planner/workflow metadata lookups.",
    "definition_technical": "Excel structured table object `Lookup_AWF` loaded from the AWF lookup query; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "tblLookup_PlatformFees",
    "definition_market": "Reference fee schedule for platform-related cost assumptions.",
    "definition_technical": "Excel structured table object `tblLookup_PlatformFees` in category `Lookup`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "tblLookup_SearchAdCopyPackages",
    "definition_market": "Reference package list and defaults for paid-search ad copy options.",
    "definition_technical": "Excel structured table object `tblLookup_SearchAdCopyPackages` in category `Lookup`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Lookup",
    "name": "tblLookup_AdCopyRates",
    "definition_market": "Reference ad copy rate card used to price ad copy fee lines.",
    "definition_technical": "Excel structured table object `tblLookup_AdCopyRates` in category `Lookup`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Config",
    "name": "tblConfig_Plan",
    "definition_market": "Configuration table for plan-wide settings and default selections.",
    "definition_technical": "Excel structured table object `tblConfig_Plan` in category `Config`; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Output",
    "name": "Output_AllCampaigns",
    "definition_market": "Detailed output table of all campaigns with standardized dimensions and costs.",
    "definition_technical": "Excel structured table object `Output_AllCampaigns` loaded to Campaign Overview; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Output",
    "name": "Output_InvestmentSummary",
    "definition_market": "Unified summary output table with total media spend and grouped investment views.",
    "definition_technical": "Excel structured table object `Output_InvestmentSummary` loaded to Settings; replaces legacy split investment output tables.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Output",
    "name": "Output_Trackline",
    "definition_market": "Trackline summary output with quarter totals by budget type.",
    "definition_technical": "Excel structured table object `Output_Trackline` loaded to Trackline Summary; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "excel_table",
    "category": "Support",
    "name": "val_LastRefresh",
    "definition_market": "Support table storing last refresh metadata for workbook refresh status.",
    "definition_technical": "Excel structured table object `val_LastRefresh` loaded on Settings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_PaidSearchAdCopy",
    "definition_market": "Plan query that prepares paid-search ad copy fee rows for downstream output use.",
    "definition_technical": "Power Query object `Plan_PaidSearchAdCopy` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "fnPlanBase",
    "definition_market": "Shared shaping function used by channel plan queries to standardize schema and typing.",
    "definition_technical": "Power Query object `fnPlanBase` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": "Shared helper for standard plan-table shaping/filtering"
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_PaidSearch",
    "definition_market": "Plan query that shapes the PaidSearch channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_PaidSearch` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_PaidSocial",
    "definition_market": "Plan query that shapes the PaidSocial channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_PaidSocial` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_Programmatic",
    "definition_market": "Plan query that shapes the Programmatic channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_Programmatic` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_Digital",
    "definition_market": "Plan query that shapes the Digital channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_Digital` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_OOH",
    "definition_market": "Plan query that shapes the OOH channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_OOH` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_Print",
    "definition_market": "Plan query that shapes the Print channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_Print` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_Email",
    "definition_market": "Plan query that shapes the Email channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_Email` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_TVCinema",
    "definition_market": "Plan query that shapes the TVCinema channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_TVCinema` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Plan",
    "name": "Plan_Radio",
    "definition_market": "Plan query that shapes the Radio channel input table into the standard schema.",
    "definition_technical": "Power Query object `Plan_Radio` in category `Plan`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Parameter",
    "name": "Parameter_CampaignType",
    "definition_market": "Parameter selecting the campaign type context for calculations and filtering.",
    "definition_technical": "Power Query object `Parameter_CampaignType` in category `Parameter`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Parameter",
    "name": "Parameter_TargetCurrency",
    "definition_market": "Parameter defining the reporting target currency for converted outputs.",
    "definition_technical": "Power Query object `Parameter_TargetCurrency` in category `Parameter`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Parameter",
    "name": "Parameter_FXYear",
    "definition_market": "Parameter defining which FX-rate year to use for currency conversion.",
    "definition_technical": "Power Query object `Parameter_FXYear` in category `Parameter`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Parameter",
    "name": "Parameter_MediaSubtypeMatrix",
    "definition_market": "Parameterized matrix query used to resolve media-subtype behavior flags.",
    "definition_technical": "Power Query object `Parameter_MediaSubtypeMatrix` in category `Parameter`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_DataDictionary",
    "definition_market": "Lookup query exposing DataDictionary reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_DataDictionary` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_BrandHierarchy",
    "definition_market": "Lookup query exposing BrandHierarchy reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_BrandHierarchy` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_BrandTherapeuticArea",
    "definition_market": "Lookup query exposing BrandTherapeuticArea reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_BrandTherapeuticArea` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_BrandIndication",
    "definition_market": "Lookup query exposing BrandIndication reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_BrandIndication` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_MediaGroupMapping",
    "definition_market": "Lookup query exposing MediaGroupMapping reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_MediaGroupMapping` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_FeeTable",
    "definition_market": "Lookup query exposing FeeTable reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_FeeTable` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_FXRates",
    "definition_market": "Lookup query exposing FXRates reference data to downstream plan/output queries.",
    "definition_technical": "Power Query object `Lookup_FXRates` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Lookup",
    "name": "Lookup_AWF",
    "definition_market": "Lookup query exposing AWF reference data to downstream workbook lookups.",
    "definition_technical": "Power Query object `Lookup_AWF` in category `Lookup`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_AllCampaignsVBS",
    "definition_market": "Detailed campaigns output with VBS classification and standardized cost columns.",
    "definition_technical": "Power Query object `Output_AllCampaignsVBS` in category `Output`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_AllCampaigns",
    "definition_market": "Detailed campaigns output used as a planner-facing all-campaign extract.",
    "definition_technical": "Power Query object `Output_AllCampaigns` in category `Output`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_EngineBase",
    "definition_market": "Shared normalized engine combining plan inputs and ad copy fees, then applying FX conversion.",
    "definition_technical": "Power Query object `Output_EngineBase` in category `Output`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": "Shared normalized+FX base for downstream outputs"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_InvestmentByVBS",
    "definition_market": "Archived legacy summary query replaced by Output_InvestmentSummary.",
    "definition_technical": "Power Query object `Output_InvestmentByVBS` in category `Output`; evaluated in refresh dependency graph; status `Archived` in canonical register.",
    "status": "Archived",
    "notes": "Replaced by Output_InvestmentSummary"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_InvestmentByStage",
    "definition_market": "Archived legacy summary query replaced by Output_InvestmentSummary.",
    "definition_technical": "Power Query object `Output_InvestmentByStage` in category `Output`; evaluated in refresh dependency graph; status `Archived` in canonical register.",
    "status": "Archived",
    "notes": "Replaced by Output_InvestmentSummary"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_InvestmentByMediaSubtype",
    "definition_market": "Archived legacy summary query replaced by Output_InvestmentSummary.",
    "definition_technical": "Power Query object `Output_InvestmentByMediaSubtype` in category `Output`; evaluated in refresh dependency graph; status `Archived` in canonical register.",
    "status": "Archived",
    "notes": "Replaced by Output_InvestmentSummary"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_InvestmentByMarket",
    "definition_market": "Archived legacy summary query replaced by Output_InvestmentSummary.",
    "definition_technical": "Power Query object `Output_InvestmentByMarket` in category `Output`; evaluated in refresh dependency graph; status `Archived` in canonical register.",
    "status": "Archived",
    "notes": "Replaced by Output_InvestmentSummary"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_InvestmentSummary",
    "definition_market": "Unified summary output that includes a total media spend row and grouped investment views by market, stage, VBS, and media subtype.",
    "definition_technical": "Power Query object `Output_InvestmentSummary` in category `Output`; evaluated in refresh dependency graph; reads from both `Output_AllCampaignsVBS` and `Output_AllCampaigns` to build grouped summaries plus a total row.",
    "status": "Active",
    "notes": "Unified summary output across market/stage/VBS/media subtype with total row"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "val_LastRefresh",
    "definition_market": "Support refresh metadata query used by the workbook refresh status surface.",
    "definition_technical": "Power Query object `val_LastRefresh` in category `Output`; evaluated in refresh dependency graph; loaded to the Settings support table.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Output_Trackline",
    "definition_market": "Trackline output query producing budget-type quarter totals with local-activation logic.",
    "definition_technical": "Power Query object `Output_Trackline` in category `Output`; evaluated in refresh dependency graph; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "Query1",
    "definition_market": "Archived non-production legacy review query retained for historical traceability.",
    "definition_technical": "Power Query object `Query1` in category `Output`; evaluated in refresh dependency graph; status `Archived` in canonical register.",
    "status": "Archived",
    "notes": "Moved to power-query/queries/output/archive"
  },
  {
    "record_type": "power_query_query",
    "category": "Output",
    "name": "trackline.deprecated",
    "definition_market": "Archived non-production legacy trackline query retained for historical traceability.",
    "definition_technical": "Power Query object `trackline.deprecated` in category `Output`; evaluated in refresh dependency graph; status `Archived` in canonical register.",
    "status": "Archived",
    "notes": "Moved to power-query/queries/output/archive"
  },
  {
    "record_type": "defined_name",
    "category": "Calculation",
    "name": "calc_FXYear",
    "definition_market": "Calculated named value returning the selected/derived FX year for conversion logic.",
    "definition_technical": "Workbook defined name `calc_FXYear` in category `Calculation`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Calculation",
    "name": "calc_MinTacticStartDate",
    "definition_market": "Calculated named value returning the earliest tactic start date in scope.",
    "definition_technical": "Workbook defined name `calc_MinTacticStartDate` in category `Calculation`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Calculation",
    "name": "calc_MaxTacticEndDate",
    "definition_market": "Calculated named value returning the latest tactic end date in scope.",
    "definition_technical": "Workbook defined name `calc_MaxTacticEndDate` in category `Calculation`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Text",
    "name": "txt_Investment1ChartTitle",
    "definition_market": "Named text value used as a dynamic chart/report title.",
    "definition_technical": "Workbook defined name `txt_Investment1ChartTitle` in category `Text`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Text",
    "name": "txt_Investment2ChartTitle",
    "definition_market": "Named text value used as a dynamic chart/report title.",
    "definition_technical": "Workbook defined name `txt_Investment2ChartTitle` in category `Text`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Text",
    "name": "txt_Investment3ChartTitle",
    "definition_market": "Named text value used as a dynamic chart/report title.",
    "definition_technical": "Workbook defined name `txt_Investment3ChartTitle` in category `Text`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Text",
    "name": "txt_Investment4ChartTitle",
    "definition_market": "Named text value used as a dynamic chart/report title.",
    "definition_technical": "Workbook defined name `txt_Investment4ChartTitle` in category `Text`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Config",
    "name": "tblConfig_MediaSubtypeMatrix",
    "definition_market": "Named configuration matrix for media-subtype behavior (for example local activation logic).",
    "definition_technical": "Workbook defined name `tblConfig_MediaSubtypeMatrix` in category `Config`; exposed as a defined range rather than an Excel structured table; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_Digital",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_Digital` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_Email",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_Email` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_OOH",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_OOH` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_PaidSearch",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_PaidSearch` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_PaidSocial",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_PaidSocial` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_Print",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_Print` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_Programmatic",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_Programmatic` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_Radio",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_Radio` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Audience_TVCinema",
    "definition_market": "Named list-of-values range used for audience dropdown validation.",
    "definition_technical": "Workbook defined name `lov_Audience_TVCinema` in category `LOV`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_BusinessFunction",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_BusinessFunction` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_BFU",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_BFU` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_CAT",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_CAT` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_CustomerType",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_CustomerType` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_CUT",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_CUT` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_DIV",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_DIV` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_MB",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_MB` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_PBR",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_PBR` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_BID",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_BID` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_FiscalYear",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_FiscalYear` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_CampaignType",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_CampaignType` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Division",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_Division` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Brand",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_Brand` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_BusinessUnit",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_BusinessUnit` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_BU",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_BU` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_TargetCurrency",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_TargetCurrency` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_TaxonomyString",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_TaxonomyString` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Indication",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_Indication` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_TherapeuticArea",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_TherapeuticArea` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Product",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_Product` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Trackline",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_Trackline` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_IND",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_IND` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_THA",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_THA` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_PR",
    "definition_market": "Named input value used by planners to control plan context and downstream calculations.",
    "definition_technical": "Workbook defined name `val_PR` in category `Value`; referenced by formulas, validation, or UI bindings; status `Active` in canonical register.",
    "status": "Active",
    "notes": ""
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "audienceSegment",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: audienceSegment.",
    "definition_technical": "Workbook defined name `audienceSegment` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "buyType",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: buyType.",
    "definition_technical": "Workbook defined name `buyType` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Calculation",
    "name": "calc_AppliedLCtoUSD",
    "definition_market": "Calculated workbook value used by formulas, validation, refresh logic, or reporting: calc_AppliedLCtoUSD.",
    "definition_technical": "Workbook defined name `calc_AppliedLCtoUSD` in category `Calculation`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Calculation",
    "name": "calc_AppliedUSDtoLC",
    "definition_market": "Calculated workbook value used by formulas, validation, refresh logic, or reporting: calc_AppliedUSDtoLC.",
    "definition_technical": "Workbook defined name `calc_AppliedUSDtoLC` in category `Calculation`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "campaignTypeList",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: campaignTypeList.",
    "definition_technical": "Workbook defined name `campaignTypeList` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_Digital",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_Digital.",
    "definition_technical": "Workbook defined name `control_Digital` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_Email",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_Email.",
    "definition_technical": "Workbook defined name `control_Email` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_OOH",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_OOH.",
    "definition_technical": "Workbook defined name `control_OOH` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_PaidSearch",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_PaidSearch.",
    "definition_technical": "Workbook defined name `control_PaidSearch` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_PaidSocial",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_PaidSocial.",
    "definition_technical": "Workbook defined name `control_PaidSocial` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_Print",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_Print.",
    "definition_technical": "Workbook defined name `control_Print` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_Programmatic",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_Programmatic.",
    "definition_technical": "Workbook defined name `control_Programmatic` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_Radio",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_Radio.",
    "definition_technical": "Workbook defined name `control_Radio` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "control_TVCinema",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: control_TVCinema.",
    "definition_technical": "Workbook defined name `control_TVCinema` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "emailBuyType",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: emailBuyType.",
    "definition_technical": "Workbook defined name `emailBuyType` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LookupField",
    "name": "Entity_Code",
    "definition_market": "Named reference to a lookup table field used by formulas or validation logic: Entity_Code.",
    "definition_technical": "Workbook defined name `Entity_Code` in category `LookupField`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LookupField",
    "name": "Entity_Name",
    "definition_market": "Named reference to a lookup table field used by formulas or validation logic: Entity_Name.",
    "definition_technical": "Workbook defined name `Entity_Name` in category `LookupField`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Config",
    "name": "grid_MT",
    "definition_market": "Named configuration range used by workbook formulas or validation logic: grid_MT.",
    "definition_technical": "Workbook defined name `grid_MT` in category `Config`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Control",
    "name": "lcSelect",
    "definition_market": "Workbook control value used to drive UI behavior or sheet visibility: lcSelect.",
    "definition_technical": "Workbook defined name `lcSelect` in category `Control`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Addressable_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Addressable_TV.",
    "definition_technical": "Workbook defined name `lov_Addressable_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_ADS",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_ADS.",
    "definition_technical": "Workbook defined name `lov_ADS` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_AdsPackage",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_AdsPackage.",
    "definition_technical": "Workbook defined name `lov_AdsPackage` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_AST",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_AST.",
    "definition_technical": "Workbook defined name `lov_AST` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_AWFID",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_AWFID.",
    "definition_technical": "Workbook defined name `lov_AWFID` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_BFU",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_BFU.",
    "definition_technical": "Workbook defined name `lov_BFU` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_BU",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_BU.",
    "definition_technical": "Workbook defined name `lov_BU` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Cable_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Cable_TV.",
    "definition_technical": "Workbook defined name `lov_Cable_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_CAT",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_CAT.",
    "definition_technical": "Workbook defined name `lov_CAT` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Cinema",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Cinema.",
    "definition_technical": "Workbook defined name `lov_Cinema` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Connected_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Connected_TV.",
    "definition_technical": "Workbook defined name `lov_Connected_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Consumer_Magazine",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Consumer_Magazine.",
    "definition_technical": "Workbook defined name `lov_Consumer_Magazine` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_COU",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_COU.",
    "definition_technical": "Workbook defined name `lov_COU` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_CT",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_CT.",
    "definition_technical": "Workbook defined name `lov_CT` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_CU",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_CU.",
    "definition_technical": "Workbook defined name `lov_CU` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_CUT",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_CUT.",
    "definition_technical": "Workbook defined name `lov_CUT` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Digital_Video",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Digital_Video.",
    "definition_technical": "Workbook defined name `lov_Digital_Video` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Display_Direct",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Display_Direct.",
    "definition_technical": "Workbook defined name `lov_Display_Direct` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Display_Endemic",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Display_Endemic.",
    "definition_technical": "Workbook defined name `lov_Display_Endemic` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Display_Retail",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Display_Retail.",
    "definition_technical": "Workbook defined name `lov_Display_Retail` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_DIV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_DIV.",
    "definition_technical": "Workbook defined name `lov_DIV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_InvestmentSummaryTypes",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_InvestmentSummaryTypes.",
    "definition_technical": "Workbook defined name `lov_InvestmentSummaryTypes` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_LAN",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_LAN.",
    "definition_technical": "Workbook defined name `lov_LAN` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Local_Newspaper",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Local_Newspaper.",
    "definition_technical": "Workbook defined name `lov_Local_Newspaper` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MB",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MB.",
    "definition_technical": "Workbook defined name `lov_MB` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MB_IND",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MB_IND.",
    "definition_technical": "Workbook defined name `lov_MB_IND` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MB_THA",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MB_THA.",
    "definition_technical": "Workbook defined name `lov_MB_THA` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST.",
    "definition_technical": "Workbook defined name `lov_MST` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_Display",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_Display.",
    "definition_technical": "Workbook defined name `lov_MST_Display` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_OOH",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_OOH.",
    "definition_technical": "Workbook defined name `lov_MST_OOH` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_Print",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_Print.",
    "definition_technical": "Workbook defined name `lov_MST_Print` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_Prog",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_Prog.",
    "definition_technical": "Workbook defined name `lov_MST_Prog` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_Radio",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_Radio.",
    "definition_technical": "Workbook defined name `lov_MST_Radio` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_Search",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_Search.",
    "definition_technical": "Workbook defined name `lov_MST_Search` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_Social",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_Social.",
    "definition_technical": "Workbook defined name `lov_MST_Social` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MST_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MST_TV.",
    "definition_technical": "Workbook defined name `lov_MST_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_MT",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_MT.",
    "definition_technical": "Workbook defined name `lov_MT` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_National_Newspaper",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_National_Newspaper.",
    "definition_technical": "Workbook defined name `lov_National_Newspaper` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Network_Radio",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Network_Radio.",
    "definition_technical": "Workbook defined name `lov_Network_Radio` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Network_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Network_TV.",
    "definition_technical": "Workbook defined name `lov_Network_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Non_Media__Pfizer_Purchased",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Non_Media__Pfizer_Purchased.",
    "definition_technical": "Workbook defined name `lov_Non_Media__Pfizer_Purchased` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_OBJ",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_OBJ.",
    "definition_technical": "Workbook defined name `lov_OBJ` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Online_Video",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Online_Video.",
    "definition_technical": "Workbook defined name `lov_Online_Video` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_OOH",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_OOH.",
    "definition_technical": "Workbook defined name `lov_OOH` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Paid_Search",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Paid_Search.",
    "definition_technical": "Workbook defined name `lov_Paid_Search` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Paid_Social",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Paid_Social.",
    "definition_technical": "Workbook defined name `lov_Paid_Social` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_PBR",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_PBR.",
    "definition_technical": "Workbook defined name `lov_PBR` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_PBR_MB",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_PBR_MB.",
    "definition_technical": "Workbook defined name `lov_PBR_MB` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_POC",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_POC.",
    "definition_technical": "Workbook defined name `lov_POC` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_PR",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_PR.",
    "definition_technical": "Workbook defined name `lov_PR` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Programmatic_Connected_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Programmatic_Connected_TV.",
    "definition_technical": "Workbook defined name `lov_Programmatic_Connected_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Programmatic_Display",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Programmatic_Display.",
    "definition_technical": "Workbook defined name `lov_Programmatic_Display` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Programmatic_Streaming_Audio",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Programmatic_Streaming_Audio.",
    "definition_technical": "Workbook defined name `lov_Programmatic_Streaming_Audio` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Programmatic_Video",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Programmatic_Video.",
    "definition_technical": "Workbook defined name `lov_Programmatic_Video` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_RT",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_RT.",
    "definition_technical": "Workbook defined name `lov_RT` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Spot_Radio",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Spot_Radio.",
    "definition_technical": "Workbook defined name `lov_Spot_Radio` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Spot_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Spot_TV.",
    "definition_technical": "Workbook defined name `lov_Spot_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Streaming_Audio",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Streaming_Audio.",
    "definition_technical": "Workbook defined name `lov_Streaming_Audio` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Supplement_Print",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Supplement_Print.",
    "definition_technical": "Workbook defined name `lov_Supplement_Print` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Syndicated_TV",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Syndicated_TV.",
    "definition_technical": "Workbook defined name `lov_Syndicated_TV` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_Trade_Magazines",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_Trade_Magazines.",
    "definition_technical": "Workbook defined name `lov_Trade_Magazines` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "lov_YR",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: lov_YR.",
    "definition_technical": "Workbook defined name `lov_YR` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "market",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: market.",
    "definition_technical": "Workbook defined name `market` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Output",
    "name": "mediaTypeChart",
    "definition_market": "Named output or chart source range used by workbook reporting: mediaTypeChart.",
    "definition_technical": "Workbook defined name `mediaTypeChart` in category `Output`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "planningRate",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: planningRate.",
    "definition_technical": "Workbook defined name `planningRate` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LOV",
    "name": "progList",
    "definition_market": "Named list-of-values range used for dropdown validation or lookup selection: progList.",
    "definition_technical": "Workbook defined name `progList` in category `LOV`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_CampaignName",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_CampaignName.",
    "definition_technical": "Workbook defined name `val_CampaignName` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_COU",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_COU.",
    "definition_technical": "Workbook defined name `val_COU` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Country",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_Country.",
    "definition_technical": "Workbook defined name `val_Country` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_InvestmentSummary1",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_InvestmentSummary1.",
    "definition_technical": "Workbook defined name `val_InvestmentSummary1` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_InvestmentSummary2",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_InvestmentSummary2.",
    "definition_technical": "Workbook defined name `val_InvestmentSummary2` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_InvestmentSummary3",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_InvestmentSummary3.",
    "definition_technical": "Workbook defined name `val_InvestmentSummary3` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_InvestmentSummaryVBS",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_InvestmentSummaryVBS.",
    "definition_technical": "Workbook defined name `val_InvestmentSummaryVBS` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_ParentBrand",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_ParentBrand.",
    "definition_technical": "Workbook defined name `val_ParentBrand` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_SelectedCurrency",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_SelectedCurrency.",
    "definition_technical": "Workbook defined name `val_SelectedCurrency` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_TracklineCustomerType",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_TracklineCustomerType.",
    "definition_technical": "Workbook defined name `val_TracklineCustomerType` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_vbsStatus",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_vbsStatus.",
    "definition_technical": "Workbook defined name `val_vbsStatus` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LookupField",
    "name": "Value_Code",
    "definition_market": "Named reference to a lookup table field used by formulas or validation logic: Value_Code.",
    "definition_technical": "Workbook defined name `Value_Code` in category `LookupField`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "LookupField",
    "name": "Value_Name",
    "definition_market": "Named reference to a lookup table field used by formulas or validation logic: Value_Name.",
    "definition_technical": "Workbook defined name `Value_Name` in category `LookupField`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_GeographyFunding",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_GeographyFunding.",
    "definition_technical": "Workbook defined name `val_GeographyFunding` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Notes",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_Notes.",
    "definition_technical": "Workbook defined name `val_Notes` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_PlanDate",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_PlanDate.",
    "definition_technical": "Workbook defined name `val_PlanDate` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_Planner",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_Planner.",
    "definition_technical": "Workbook defined name `val_Planner` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_PlanningOwnership",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_PlanningOwnership.",
    "definition_technical": "Workbook defined name `val_PlanningOwnership` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  },
  {
    "record_type": "defined_name",
    "category": "Value",
    "name": "val_PlanVersion",
    "definition_market": "Named workbook input or output value used by planner setup, formulas, or reporting: val_PlanVersion.",
    "definition_technical": "Workbook defined name `val_PlanVersion` in category `Value`; present in the current workbook package and tracked by canonical register.",
    "status": "Active",
    "notes": "Added from workbook baseline defined-name alignment."
  }
]